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Pricing and Payment

Essential Pricing Tips for New Freelancers in Nigeria

Last Updated on July 27, 2023


Freelancing is a type of self-employment that allows individuals to offer their skills and services to clients on a project basis. It offers flexibility, autonomy and the ability to choose the type of projects to work on.

However, it requires a lot of hard work, dedication and focus to be successful. One of the essential tips that new freelancers in Nigeria need to learn is the skill of pricing their services.

Proper pricing is important because it determines the value of your work and whether clients will hire you or not.

Overpricing or underpricing can both lead to losing valuable clients, which can negatively affect your business.

Pricing should be based on the value you offer, your skills, expertise and experience, as well as the market demand.

One approach to pricing as a freelancer is to research the market to find out what other freelancers charge for similar services.

Avoid pricing too low because it can make clients question the quality of your work and go elsewhere.

Freelancers should also provide detailed proposals to potential clients outlining the project scope, deliverables, deadlines, and cost estimates.

In general, pricing is an important aspect of successful freelancing. Freelancers should take the time to research and determine their pricing structure, consistently add value to their services and be open to revising their pricing strategies to meet the market demands.

Understand the Market

As a new freelancer in Nigeria, pricing your services can be a daunting task.

You do not want to underprice your services and end up undervaluing yourself, but at the same time, you don’t want to overprice and scare away potential clients.

Here are some essential pricing tips you should keep in mind:

  • Research the standard rates for freelancers in Nigeria to have a general idea of what to charge.

  • Identify your niche and the competition in the market to help you decide where to position yourself.

  • Determine the value of the services you offer in relation to others in the industry.

By understanding the market you’re operating in as a freelancer, you’re able to position yourself for success with your pricing strategy.

Determine Your Worth

Before setting your prices, determine your worth in the market. Consider your experience and the quality of your services to decide your pricing.

Don’t undervalue yourself, but also don’t overprice to the point that you don’t receive any work.

Be Transparent with Your Pricing

Clients appreciate transparency. It’s important to be clear with your pricing structure and to have a detailed description of the services you offer.

You don’t want to surprise your clients with hidden fees or additional charges.

Offer Different Pricing Packages

Consider offering different pricing packages to cater to different types of clients. Some may require more work than others and have different budgets and expectations.

Different pricing packages allow you to service a broader range of customers.

Consider Your Expenses

Part of your pricing strategy is considering all expenses. This includes the cost of any necessary software, subscriptions and equipment you may need to produce your service.

Ensure that your pricing covers all expenses so that you’re not operating at a loss.

Be Willing to Negotiate

Be open to negotiation while keeping in mind your underlying costs.

If you have a client who is willing to pay more than the proposed fees, be flexible and discuss how you can improve the service package to meet their expectations.

Provide Quality Services Above All Else

As a freelancer, you should aim to provide quality services consistently.

If you deliver quality every time, customers will pay a fair price and refer others for your services. Quality should be your top pricing point.

Essentially, as a new freelancer in Nigeria, pricing can be a tricky business. However, taking time to research and understand your position in the market will give you an edge.

Be transparent with your clients, consider all expenses and provide quality services above all else. With these pricing tips, you’re assured of success in the highly competitive world of freelancing.

Read: Mastering Negotiation: Getting the Best Price as a Freelancer

Understand the Client’s Needs

In order to succeed as a new freelancer in Nigeria, it is important to understand the needs of your clients.

Communicating With the Client on Their Budget and Requirements 

This involves effective communication, knowledge of project scope, and identifying potential for future collaborations.

When communicating with clients, it is important to ask about their budget and requirements. This will help you to determine if the project is a good fit for your skills, and also enable you to discuss pricing options that align with their budget.

It is essential to establish a clear understanding of what the client wants, as this will help you to set realistic expectations for both parties.

Understanding the Scope of the Project and the Timeframe 

In addition to budget and requirements, you must also understand the scope of the project and the timeframe.

This involves asking detailed questions to ensure that you have a complete understanding of the project goals, timeline, and milestones.

This will help you to determine how long the project will take, what resources you will need, and how much time you will need to dedicate to the project.

Identifying the Potential for Future Projects or Collaborations

Identifying the potential for future projects or collaborations is also important. This requires you to not only focus on the current project, but also the larger relationship with the client.

By building a strong relationship with clients and offering exceptional service, you increase the chances of continued business with them.

This can lead to referrals and future projects that will help you to grow your freelance business.

As a new freelancer in Nigeria, you must also consider the local market and competition.

It is important to research what other freelancers in your niche are charging for similar projects, in order to set fair and competitive rates.

It is also important to take into account your skills and experience, and ensure that you are charging an appropriate amount for the value you provide.

When setting prices for your services, it is important to consider all relevant costs, including your time, materials, and overhead expenses.

You must also be clear about your pricing structure and what is included in each project. This will prevent misunderstandings and conflicts with clients in the future.

All in all, it is important to remember that pricing is not set in stone. As your skills and experience grow, you may be able to charge more for your services.

It is also possible that some projects may require more time and resources than you initially anticipated, which means that you may need to adjust your pricing accordingly.

Therefore, understanding the needs of your clients and the local market is essential for new freelancers in Nigeria.

By communicating effectively, offering exceptional service, and setting fair prices, you can build a successful freelance business that will allow you to thrive in the Nigerian market.

Read: Advantages of Local Vs International Clients for Nigerian Freelancers

Cost of Living and Expenses

When starting out as a freelancer in Nigeria, one of the most important things to consider is your pricing strategy.

Understanding the Cost of Living in Nigeria

Firstly, it’s crucial to understand the cost of living in Nigeria. The prices of goods and services vary across different states, so it’s important to research and factor in the location of your clients.

Identifying the Expenses Incurred with Each Project 

Identifying the expenses incurred with each project is also essential. This includes the cost of electricity, internet, transportation, and other resources necessary for the completion of a project.

By setting a fair rate that considers these expenses, you can be sure to charge appropriately.

Including Taxes in the Pricing Structure

It’s also important to include taxes in your pricing structure. As a freelancer, you are responsible for paying taxes on your income.

By factoring taxes into your rates, you ensure that you are not left with a surprise tax bill at the end of the year.

Pricing Tips for Freelancers

Here are some pricing tips for new freelancers in Nigeria:

  1. Research the market rates for your chosen niche– This will help you understand the industry standard and ensure you are not pricing too low or too high.

  2. Consider your skills and experience – If you are just starting, you may want to start with a lower rate until you gain more experience. Once you have gained more skills, you can increase your rates accordingly.

  3. Set a clear scope – Be clear about what services you offer and what is included in each package. This will help avoid any misunderstandings and ensure that you are fairly compensated for your work.

  4. Be flexible – Offer different pricing options for different types of clients. For instance, you can have a basic package for smaller businesses and a premium package for larger companies.

  5. Time is money – Factor in the time required to complete each task or project. This includes research, communication, and revisions. Include this in your pricing structure so that you are not left out of pocket.

  6. Don’t forget about up-selling – Consider offering additional services that clients may find beneficial. This could include website design, SEO optimization, social media management or graphic design.

  7. Be transparent – Be clear about your pricing structure and avoid any hidden fees. This ensures trust and respect between you and your clients.

In a nutshell, setting a fair and accurate pricing structure is essential for freelancers in Nigeria.

By considering the cost of living, identifying expenses, including taxes, researching market rates, setting clear scopes, being flexible, factoring in time, up-selling and being transparent, freelancers can ensure they are compensated appropriately for their work.

Read: Understanding Tax Implications for Freelancers in Nigeria

Essential Pricing Tips for New Freelancers in Nigeria

Pricing Models

As a new freelancer in Nigeria, finding the right pricing model can be daunting. There are various pricing models to choose from.

Here are some of the most common ones:

  • Hourly Rates vs Project-based pricing: Hourly rates involve charging clients for each hour worked, while project-based pricing involves giving clients a fixed price for a project.

    Hourly rates provide a sense of security, while project-based pricing allows freelancers to charge premiums for high-value projects.

  • Retainer-based pricing: This involves charging clients a fixed amount of money each month or year for a specific set of services. This pricing model provides freelancers with a stable source of income and allows them to build long-term relationships with clients.

  • Value-Based pricing: This pricing model involves charging clients based on the value they receive from the service provided. The pricing is subjective and can only be determined after thoroughly assessing the client’s needs.

Pros and Cons of Each Pricing Model

Each of these pricing models has its pros and cons, and choosing the right model depends on a freelancer’s goals and clients’ goals.

As a freelancer, you should know the following essential pricing tips:

  1. Understand your market value: Before setting your prices, research and understand the market value of your services to determine a fair price range.

  2. Be flexible: Different clients have different budgets, and being flexible with your pricing shows that you are willing to work with them to find a suitable price.

  3. Offer discounts: Offering discounts can be an excellent incentive for clients to work with you. However, ensure the discount does not undermine your value as a freelancer.

  4. Be transparent: Communicate openly and honestly with your clients about your prices, the services included, and any additional costs. This transparency will build trust and foster long-term relationships with clients.

  5. Update your prices: Review your prices regularly and adjust them based on the market demands and the value of your services.

Overall, choosing the right pricing model and setting prices can make or break your freelance career.

As a new freelancer in Nigeria, understanding your market value, being flexible, offering discounts, being transparent, and updating your prices are crucial pricing tips that will boost your success in the freelancing industry.

Read: Addressing Currency Exchange as a Nigerian Freelancer

Negotiating and Changing Prices

As a new freelancer in Nigeria, one of the important skills you need to learn is how to negotiate and change prices.

Here are some tips on how to do it effectively:

Understanding when to Negotiate

  1. Know your worth: Before you start negotiating, you need to know what your services are worth. Do research on the industry standard for your skills and experience level.

  2. Listen to the client: Listen to the client’s needs and try to understand their budget. This will help you to determine how much you can negotiate, and whether it’s worth it.

  3. Timing: It’s important to negotiate at the right time. Don’t start negotiations too early or too late. Wait until the client has shown interest in your services and has given you a chance to explain your value.

How to Adjust Prices Based on Changes in the Market and the Client’s Needs

  1. Keep an eye on the market: Stay up-to-date on trends in your industry. If there is a sudden surge in demand for your services, you may be able to adjust your prices accordingly.

  2. Listen to the client’s feedback: If the client is unhappy with your work, they may be willing to pay more to get better quality. Take their feedback seriously and use it to improve your services and rates.

Negotiating Win-Win Solutions for Both Parties

  1. Be flexible: Be open to compromise. If the client can’t afford your initial rate, you may be able to offer a lower rate in exchange for a longer contract or increased workload.

  2. Be transparent: Be honest with the client about your pricing structure and explain why you charge what you do. This will help to build trust and ensure a positive working relationship.

  3. Don’t undervalue yourself: While it’s important to be flexible and accommodating, don’t undervalue your services. Know your worth and don’t be afraid to walk away from a negotiation if the client isn’t willing to pay what you deserve.

To sum it up, negotiating and changing prices is an essential skill for any freelancer in Nigeria.

By understanding when to negotiate, how to adjust prices based on changes in the market and the client’s needs, and negotiating win-win solutions for both parties, you can build a successful freelance career.

Remember to always value your services and maintain open and honest communication with your clients.

Read: Exploring Payment Platforms for Freelancers in Nigeria


As a new freelancer in Nigeria, it is important to take pricing decisions seriously. It can make or break your business success.

Always remember to revisit and adjust your pricing decisions regularly to stay competitive in the market.

Setting the right price for your services requires careful research and analysis. Take your time to understand your target market, their needs, and their willingness to pay for your services.

This will help you make informed pricing decisions and avoid pricing yourself out of the market or undercharging for your services.

Remember to consider your expenses and the value your services bring to your clients when setting your prices.

Don’t be afraid to charge what your services are worth. If you can prove the value you bring to your clients, then they will be willing to pay for it.

Finally, always communicate your pricing clearly to your clients upfront. This will avoid any confusion or misunderstandings down the line.

Be confident in your pricing, but also be open to negotiation and flexibility to accommodate different clients’ budgets and needs.

With these pricing tips in mind, you can set yourself up for success as a freelancer in Nigeria.

Don’t be afraid to experiment with different pricing strategies and adjust them as needed to stay competitive and profitable in your business.

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