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Freelancers: Building Trust in the Nigerian Market

Last Updated on July 24, 2023


In today’s business world, freelancers are becoming increasingly popular as they offer numerous benefits over hiring full-time staff.

Freelancers are self-employed professionals who provide services to businesses on an ad-hoc basis.

Trust is essential in the world of freelancing as it helps to build long-term relationships between freelancers and their clients.

Clients are more likely to hire a freelancer again when they trust that the work will be completed on time, within budget, and to a high standard.

In Nigeria, freelancers are becoming more common, and trust is equally critical. Clients in Nigeria are often cautious about hiring freelancers due to past experiences with unreliable and unprofessional workers.

Freelancers, therefore, need to take steps to build trust and establish themselves as professionals. They should deliver on their promises, be transparent about their skills and experiences, and demonstrate their professionalism.

Building trust in the Nigerian market can be achieved in several ways. Freelancers should focus on delivering high-quality work on time and within budget.

They should also ensure open and honest communication with clients to avoid misunderstandings.

Freelancers should be reliable, consistent, and dependable. They must be willing to go above and beyond to meet client expectations.

In review, freelancers are an essential part of the Nigerian business scene, and building trust is crucial in establishing long-term relationships with clients.

Nigerian freelancers should focus on delivering high-quality work, being transparent about their skills and experiences, and ensuring open and honest communication with clients.

Trust is the foundation of any successful freelancing business, and Nigerian freelancers who prioritize it will thrive in the market.

Challenges Freelancers Face in Building Trust in the Nigerian Market

Freelancing has become a popular option in Nigeria due to the increasing need for flexibility, work-life balance, and the ability to be your own boss.

However, freelancers in Nigeria face several challenges in building trust in the marketplace. Here are some of the challenges:

Lack of Credibility and Reputation

One of the main challenges that freelancers face in building trust in the Nigerian market is the lack of credibility and reputation.

This is usually because most freelancers are just starting out, and they have not had the opportunity to build credibility over time.

New freelancers may also have a hard time getting clients since they do not have a good track record that shows their ability to deliver quality work.


The best way a freelancer can build credibility is by taking on smaller projects and delivering high-quality work within the given deadline.

They can also leverage their existing networks and ask for referrals from satisfied clients.

Freelancers can also build their reputation by taking courses and certification programs to show their proficiency in their chosen fields.

Limited Exposure to Potential Clients

Another challenge that freelancers face is limited exposure to potential clients.

Most of the time, freelancers have to rely on word-of-mouth advertising, which may limit their reach. Since these freelancers do not have a physical office, potential clients may find it hard to trust them.


Freelancers can leverage online platforms such as social media, professional networks, and freelance marketplaces to reach potential clients.

They can also use their website to showcase their skills, portfolio, and testimonials from satisfied clients.

Creating a professional online presence can go a long way in building trust with potential clients.

Difficulty in Proving Expertise and Competency

Another challenge that freelancers face is the difficulty in proving expertise and competency in their chosen field.

Since most freelancers do not have formal education or certification, potential clients may be skeptical about their abilities.


Freelancers can prove their expertise and competency by building a strong portfolio, showcasing their previous work, and highlighting their skills.

They can also take courses and certification programs to demonstrate their proficiency in their chosen field.

It’s essential to be transparent about their skills and abilities, which will help establish trust with clients.

To sum it up, building trust in the Nigerian market as a freelancer can be challenging.

However, with a strong focus on building credibility, leveraging online platforms, and proving expertise and competency, freelancers can establish trust in their clients.

These challenges can be overcome, and once established, freelancers can build a strong and consistent clientele that can lead to lucrative long-term contracts.

Read: Devising a Freelance Marketing Plan for the Nigerian Market

Freelancers: Building Trust in the Nigerian Market

Strategies for Building Trust as a Freelancer in the Nigerian Market

One of the biggest challenges freelancers face is building trust in the market, particularly in Nigeria, where there are many unscrupulous individuals and businesses.

However, there are proven strategies that freelancers can use to establish trust with potential clients and build a successful freelance career.

Build a Strong Portfolio

One of the most effective ways to establish trust as a freelancer in the Nigerian market is to build a strong portfolio that showcases your past work.

Here are two ways to achieve this:

  1. Showcase past work: This could come in the form of videos, images, or even blogs.

  2. Highlight positive feedback and testimonials: Ask past clients for permission to publish their positive reviews and feedback about your work on your website or social media platforms.

Read: Freelance Services Pricing: Tips for the Nigerian Market

Establish Online Presence

In today’s digital age, it is essential for freelancers to have an online presence.

Here are two ways to establish an online presence:

  1. Build a professional website: Your website should showcase your portfolio and provide information about your services, pricing, and how to contact you.

  2. Maintain an up-to-date social media presence: Ensure that your social media profiles are updated and tie up with your overall freelancing brand and voice.

Participate in Online Communities and Groups

Participating in online communities and groups is a great way to establish your expertise and build relationships with potential clients.

Here are two ways to achieve this:

  1. Prove expertise through discussions and contributions: As a freelancer, you can offer valuable insights into areas of your expertise in online forums and groups. This allows potential clients to get to know you better and trust your expertise.

  2. Build relationships with potential clients: Once you have established your expertise in a forum or group, take it a step further and reach out to individuals periodically on topics you know they need help with.

Building trust as a freelancer in the Nigerian market may take time, but by using these strategies, you can establish yourself as a trustworthy and reliable freelancer who offers quality work, and in time, will grow in your market reach.

Read: Using Nigerian Freelance Platforms for Marketing Your Services

Case Studies: Success Stories of Freelancers Building Trust in the Nigerian Market

Chinedu’s Story

  1. Chinedu built trust through a strong portfolio and client references.

  2. He leveraged his social media presence to expand his reach.

Chinedu, a freelance graphic designer, understood that clients in the Nigerian market are hesitant to work with freelancers due to trust issues.

To counter this, he made sure to have a strong portfolio that showcased his skills and experience. He also added client references to his portfolio, which helped potential clients feel more confident in his abilities.

In addition to his portfolio, Chinedu made an effort to build his social media presence. He regularly posted his work on platforms like Twitter, LinkedIn, and Instagram and also engaged with other professionals in his field.

This helped him connect with potential clients and also expanded his network.

Lola’s Story

  1. Lola established new relationships through online communities and networking.

  2. She built trust through transparent communication and timely delivery of high-quality work.

Lola, a freelance content writer, also faced the challenge of building trust with clients in the Nigerian market.

To establish new relationships, she actively participated in online communities for writers and also attended networking events.

This allowed her to build rapport with potential clients and also receive referrals.

To maintain and build on those relationships, Lola prioritized transparent communication. She made sure to be clear about her abilities, rates, and timelines from the start.

She also delivered work on time and of high quality, leading to repeat business and referrals.

Overall, both Chinedu and Lola exemplify the importance of building trust in the Nigerian market as a freelancer.

By showcasing their skills, expanding their reach, and prioritizing communication and quality work, they were able to successfully establish long-term relationships with clients and grow their businesses.

Read: Freelancing in Nigeria: Balancing Quality and Affordability


In the freelancing industry, trust is crucial as it forms the foundation for building long-term relationships with clients. Freelancers who are trusted by their clients are more likely to get repeat business, referrals, and higher-paying jobs.

The Nigerian market presents unique challenges for freelancers when it comes to building trust. Some of these challenges include a lack of established freelancing platforms and distrust of online transactions.

However, freelancers can build trust by setting clear expectations, delivering quality work, and communicating effectively with clients.

Encouragement for Freelancers to Incorporate These Tactics into Their Approach

Freelancers in Nigeria can compete effectively in the global market by incorporating trust-building tactics into their approach.

By focusing on building strong relationships with clients, delivering quality work, and communicating effectively, they can overcome the challenges of the Nigerian market and build successful freelance careers.

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