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Freelancing Basics

How to Find Freelance Gigs in Nigeria: A Strategic Approach

Last Updated on June 29, 2023


Freelance work has become increasingly popular in Nigeria due to its flexibility and the ability to work from anywhere. The freedom that freelancing provides has made it an attractive option for people seeking a better work-life balance.

The purpose of this post is to provide a strategic approach to finding freelance gigs in Nigeria. We will outline the steps that can be taken to increase your chances of finding quality freelance jobs that fit your skillset and interests.

By following these steps, you will be able to take advantage of the growing demand for freelance work in Nigeria and achieve greater success in your career.

Setting Your Goals

As a freelancer, it is important to set clear goals and objectives to guide your career path and ensure success. The following steps will help you set achievable goals:

Identifying Personal Strengths, Interests, and Skills

  • Make a list of your professional and personal strengths, interests, and skills. This will help you identify areas where you can excel as a freelancer.

  • Consider your education, work experience, hobbies, and any other relevant factors that can help you stand out in your chosen niche.

  • Choose a niche that aligns with your interests and skill set.

Determining Which Types of Freelance Work to Pursue

  • Research different types of freelance work available in Nigeria and determine which ones align with your skills and interests.

  • Consider the demand for your chosen niche and whether it is sustainable in the long term.

  • Assess the competition for freelance work in your niche and look for ways to differentiate yourself and stand out.

Setting Realistic Goals for Income and Workload

  • Set realistic goals for your freelance income and workload. It is important to have a clear idea of how much you want to earn and how many projects you can handle at once.

  • Take into consideration the time needed to complete each project and ensure that you have enough time to meet deadlines and provide quality work.

  • Consider the potential for growth in your chosen niche and set goals that allow you to expand your services and increase your income.

  • Revise your goals regularly to adjust for changes in your workload or income, and to stay motivated and focused on achieving success as a freelancer.

Setting clear goals is essential to building a successful freelance career in Nigeria. By identifying your personal strengths and interests, choosing a niche that aligns with your skills, and setting realistic goals for workload and income, you can establish a clear career path and achieve the success you desire.

Read: Freelancing in Nigeria: Navigating Payment and Taxation

Building an Online Presence

If you’re a freelancer who is just getting started in Nigeria, building a solid online presence should be a fundamental part of your strategy for finding freelance gigs. Here are some ways to build up your online presence:

Creating a Professional Website/Portfolio

  • Invest in your own website where you can showcase your previous work experience and portfolio.

  • Your website should include a clear and concise description of the services you offer, the benefits of working with you, and testimonials from satisfied customers.

  • Ensure that your website is mobile-friendly and easy to navigate. Furthermore, make sure the loading time is quick so that your potential clients don’t get frustrated and leave.

Leveraging Social Media Platforms for Networking and Visibility

  • When done right, social media platforms can be a fantastic place to connect with potential clients.

  • Besides your website, you should also have profiles on LinkedIn, Twitter, Instagram, and Facebook.

  • Your profiles should provide a professional and consistent brand image that aligns with your website’s style.

  • Use social media to share your portfolio, write thought-provoking articles, and tag influencers in your niche. Moreover, engage in conversations with potential prospects.

  • Be wary not to spam people with unsolicited messages. You should let them come to you.

Utilizing Online Job Boards and Freelance Marketplaces

  • Online job boards & freelance marketplaces have become an increasingly popular way for freelancers to find gigs.

  • You can search for blogging, writing, or editing gigs on popular online job boards such as LinkedIn, Upwork, Fiverr, Freelancer, or Hubstaff Talent.

  • To succeed on these platforms, you need to have a well-articulated profile that showcases your expertise, a portfolio of your previous works, testimonials from past clients, and a concise description of your services and rates.

  • Look for jobs that align with your skill set and apply to them. Additionally, make sure you follow each platform’s policies and guidelines and update your profile regularly.

Building an online presence is critical if you intend to succeed as a freelancer in Nigeria. By creating a professional website and portfolio, leveraging social media platforms for networking and visibility, and utilizing online job boards and freelance marketplaces, you’ll expand your reach and increase your chances of finding a gig.

Read: The Pros and Cons of Freelancing: A Nigerian Perspective

Utilizing Networking Opportunities

Networking is important when it comes to finding freelance gigs in Nigeria. As a freelancer, you need to be able to connect with potential clients and showcase your skills at every opportunity you get.

Here are some ways to leverage networking opportunities:

  • Join relevant professional organizations and associations

  • Attending networking events and job fairs

  • Seek referrals from contacts and current/past clients

Join Relevant Professional Organizations and Associations

Joining professional organizations and associations relevant to your area of expertise is key in finding freelance gigs. Organizations provide a platform for freelancers to network with other professionals in the industry, learn about job opportunities, and stay informed about the latest trends in their field.

Joining these organizations also gives freelancers access to training programs, conferences, and continuing education opportunities that can improve their skills and make them more marketable to potential clients.

Examples of professional organizations in Nigeria that offer these opportunities include the Freelancers Hub Nigeria and the Nigerian Association of Small and Medium Enterprises.

Attend Networking Events and Job Fairs

Networking events and job fairs are great opportunities for freelancers to meet potential clients, showcase their skills and expertise, and build relationships that can lead to long-term business relationships.

Freelancers can attend events specifically geared towards their industry, or participate in general job fairs to connect with a wider variety of potential clients.

Some popular networking and job fair events in Nigeria include the AfricArena Summit, the First Fridays for Startups series in Lagos, and the Social Media Week Lagos.

Attending these events provides freelancers with the chance to interact with professionals from various industries, showcase their portfolio, and distribute business cards in the hopes of landing that next gig.

Seek Referrals from Contacts and Current/Past Clients

Word of mouth referrals are a powerful tool in freelancing. Building a good reputation and asking satisfied clients to recommend you to others can lead to a steady stream of work. Freelancers should always be looking to turn satisfied clients into brand ambassadors who will spread the word about their skills and expertise.

In order to get referrals, freelancers need to make sure they deliver quality work on time and communicate effectively with clients throughout the project. They should also ask clients to write reviews or testimonials that can be shared on their website or social media pages.

Freelancers should also remember to thank clients who refer them and offer them incentives such as a discount on their next project.

Networking is an essential part of freelancing in Nigeria. Joining relevant professional organizations and associations, attending networking events and job fairs, and seeking referrals from contacts and clients are all effective ways to find freelance gigs.

By making the most of networking opportunities, freelancers can increase their visibility, build their reputation, and find work that aligns with their skills and interests.

Read: Understanding the Legal Aspects of Freelancing in Nigeria

How to Find Freelance Gigs in Nigeria A Strategic Approach

Navigating the Job Search Process

As a freelance worker in Nigeria, you need to have strategies for finding reputable clients and companies to work with. Here are some tips for navigating the job search process:

Identifying reputable companies and clients

  • Do your research and check the online reputation of potential clients.

  • Ask for recommendations from fellow freelancers or colleagues.

  • Use online job boards and freelance marketplaces to find clients and companies.

  • Be wary of clients who offer unreasonable rates or ask for payment upfront.

  • Make sure to verify the legitimacy of the company or client before starting work.

Understanding the legal implications of freelance work in Nigeria

  • Get familiar with the laws and regulations relating to freelance work in Nigeria.

  • Consult with a legal professional to ensure you understand your rights and obligations.

  • Be aware of the tax implications of freelance work and ensure you are filing your taxes correctly.

  • Make sure you have a contract in place that outlines the terms of your work and payment.

  • Be prepared to negotiate your contract with clients and don’t be afraid to walk away from a bad deal.

Establishing clear communication with clients and negotiating contracts

  • Make sure to have clear communication with your clients about their expectations.

  • Establish a system for communicating with clients and sticking to deadlines.

  • Be clear about your rates and what is included in your services.

  • Negotiate your contract with clients to ensure that you are both on the same page.

  • Make sure to include payment terms, deadlines, and the scope of work in your contract.

Navigating the job search process as a freelance worker in Nigeria can be challenging, but by following these tips, you can find reputable clients and companies to work with and ensure that you are legally and financially protected.

Read: Essential Steps to Start Freelancing Successfully in Nigeria

Staying Organized and Motivated

As a freelancer, it’s important to stay organized and motivated to ensure you’re productive and successful in your career. Here are some strategies to help you stay on track:

Setting up a system for managing finances and invoicing

  • Create a separate bank account for your freelance income and expenses.

  • Track your income and expenses in a spreadsheet or with accounting software.

  • Set up a standard invoice template and send invoices promptly.

  • Follow up on overdue payments and consider implementing late fees.

Developing a routine for productivity and time management

  • Create a daily or weekly schedule and stick to it to manage your time effectively.

  • Avoid multitasking and instead focus on one task at a time.

  • Take breaks regularly to avoid burnout and maintain your productivity.

  • Set realistic goals for your workday and celebrate your accomplishments.

Maintaining a positive outlook and seeking support from peers and mentors

  • Surround yourself with positive and supportive people who understand your career path.

  • Connect with other freelancers through online communities or local meetups.

  • Seek guidance and advice from mentors who have experience in your field.

  • Stay motivated by reminding yourself of your goals and the reasons you became a freelancer.

By setting up systems for managing your finances and time, developing a routine for productivity, and seeking support from peers and mentors, you can stay organized and motivated as a freelancer in Nigeria.


After exploring various strategies for finding freelance gigs in Nigeria, it is important to recap on the key points. Firstly, networking and building professional relationships is crucial.

Join online communities and attend industry events to expand your connections. Secondly, creating a strong online portfolio that showcases your skills and experience is necessary to attract potential clients. Thirdly, utilizing freelance job platforms such as Upwork and Fiverr can offer a steady stream of gigs.

It is also important to persist in the face of challenges and setbacks. Freelancing can be a rollercoaster, with ups and downs. However, staying focused and committed to your goals will eventually lead to success. It is also useful to continuously learn and upgrade your skills to remain competitive and relevant in the field.

Looking to the future, freelance work in Nigeria is expected to continue to grow due to the rise in remote work and the gig economy. This presents a great opportunity for individuals to take control of their careers and pursue their passions.

With the right skills, strategies, and mindset, anyone can thrive as a freelancer in Nigeria.

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