Wednesday, June 12, 2024

From Upwork to Naija: Global and Local Freelance Sites

Last Updated on November 4, 2023


Definition of freelance work

Freelance work is a type of self-employment where a person (the freelancer) works on a contract basis for multiple clients.

Freelancers can be found in a variety of industries, such as writing, editing, design, programming, web development, photography, videography, marketing, consulting, and translation.

Growing popularity of freelancing globally and in Nigeria

Freelancing is becoming increasingly popular globally and in Nigeria. There are a number of reasons for this trend:

  • Flexibility: Freelancing offers a great deal of flexibility. Freelancers can choose when to work and where to work.

  • Autonomy: Freelancers are their own bosses. This means that they are responsible for their own success and failure. 

    It also means that they have the freedom to make their own decisions and to work in the way that works best for them.

  • Potential: Freelancing has the potential to be very rewarding. Freelancers can earn high fees and work on challenging and interesting projects.

  • Growing demand for freelance services: The demand for freelance services is growing as businesses are increasingly looking to hire freelancers to work on specific projects.

Mention of the blog ‘Nigerian Freelance Master’

The blog ‘Nigerian Freelance Master’ is a valuable resource for Nigerian freelancers.

The blog provides tips and advice on how to start and grow a freelance career. It also features interviews with successful Nigerian freelancers.

The rise of global freelance platforms

  1. Platforms like Upwork, Freelancer, and Fiverr have gained popularity in recent years.

  2. These platforms connect freelancers from all over the world with clients in need of their services.

  3. They provide a wide range of job opportunities across various industries and skill sets.

  4. Freelancers can create profiles, showcase their work, and bid for projects.

Platforms like Upwork, Freelancer, and Fiverr

  1. Upwork is one of the largest freelance platforms, offering jobs in areas like writing, graphic design, and software development.

  2. Freelancer is another well-known platform that connects freelancers with employers for projects.

  3. Fiverr is popular for its micro-job format, where freelancers offer services starting at $5.

Benefits of global freelance platforms for Nigerian freelancers

  1. Increased access to a global client base allows Nigerian freelancers to find more work opportunities.

  2. They can showcase their skills to clients from different countries without geographical limitations.

  3. The platforms provide a secure payment system, protecting freelancers from non-payment or fraud.

  4. Working with international clients can also enhance the freelancers’ professional experience and global perspective.

Challenges faced by Nigerian freelancers on global platforms

  1. Competition from freelancers from other countries may make it harder for Nigerian freelancers to secure projects.

  2. Language barriers or cultural differences could pose challenges in understanding client requirements.

  3. Some clients may have biases or misconceptions about freelancers from certain regions, affecting the hiring process.

  4. Technical issues or internet connectivity problems in Nigeria can hamper freelancers’ ability to deliver work on time.

Read: Boost Your Income: Freelancing Opportunities in Nigeria

Local freelance platforms in Nigeria

Overview of local platforms such as Asuqu, Jolancer, and Nigerian Freelance Master

A growing number of freelancers in Nigeria are turning to local freelance platforms to find work opportunities.

These platforms, such as Asuqu, Jolancer, and Nigerian Freelance Master, offer a range of advantages for freelancers seeking to work locally.

Advantages of using local freelance platforms

Local freelance platforms provide a unique opportunity for Nigerian freelancers to connect with clients who are specifically looking for local expertise.

These platforms have a strong focus on the Nigerian market, which means freelancers can find projects that are tailored to their skills and knowledge of the local landscape.

One of the key advantages of using local freelance platforms is the ability to build a strong network within the local freelance community.

By connecting with other freelancers on these platforms, individuals can collaborate, seek advice, and learn from others who are in a similar professional situation.

This networking can lead to valuable partnerships and referrals for future work.

Another advantage of local freelance platforms is the opportunity to showcase unique skills and talents specific to the Nigerian market.

Clients who are specifically looking for local expertise are more likely to use these platforms, which means freelancers can highlight their knowledge of Nigerian culture, language, and business practices.

Using local freelance platforms can also reduce competition from international freelancers.

While global platforms like Upwork have a larger pool of freelancers, local platforms offer a more targeted approach.

This means freelancers on these platforms may face less competition for projects and have a higher chance of landing a job.

Restrictions and limitations of local freelance platforms

It is important to note that local freelance platforms also come with their own set of restrictions and limitations.

One key limitation is the smaller pool of clients compared to global platforms.

While these local platforms offer unique opportunities, they may not have as many job postings as larger global platforms.

In addition, local freelance platforms may have less robust payment protection mechanisms in place.

On global platforms, freelancers often have recourse if a client does not pay for completed work.

However, on local platforms, freelancers may have to rely on their own negotiation skills and precautions to ensure payment for their services.

Furthermore, local freelance platforms may lack the same level of visibility as larger global platforms.

Clients from outside Nigeria may be more familiar with global platforms and may not be aware of the local options available.

This can make it more challenging for freelancers on local platforms to attract international clients.

Local freelance platforms offer unique advantages for Nigerian freelancers seeking to work locally.

These platforms provide opportunities to showcase local expertise, build a strong network within the local freelance community, and reduce competition from international freelancers.

However, freelancers should also be aware of the limitations and restrictions of these platforms, such as a smaller pool of clients and potential payment issues.

Local freelance platforms can be a valuable tool for freelancers in Nigeria to find work and connect with clients in their own country.

Read: Challenges Faced by Nigerian Freelancers & How to Overcome Them

From Upwork to Naija: Global and Local Freelance Sites

Comparison between global and local platforms

Global and local freelance platforms have their own distinct advantages and disadvantages.

When considering which type of platform to choose for your freelance work, there are several factors to take into account.

  • Reach: Global platforms like Upwork offer a wider audience and access to clients from around the world.

    Local platforms, on the other hand, focus on connecting freelancers with clients in a specific geographic area or country.

  • Competition: Global platforms have a higher level of competition due to the larger number of freelancers.

    Local platforms might have fewer freelancers, giving you a better chance to stand out in the crowd.

  • Language and Culture: Global platforms cater to clients from various cultures and languages.

    This can lead to diverse projects and opportunities but may also require additional effort to bridge communication and cultural gaps.

    Local platforms, however, provide a more familiar environment and eliminate language barriers.

  • Rates: Global platforms often offer higher payment rates due to international clients and a larger pool of opportunities.

    Local platforms may have lower rates but can still be competitive depending on regional cost of living and local market demand.

Factors to consider when choosing between global and local platforms

  • Project Scope: Determine the type of projects you prefer.

    Global platforms may have more diverse project categories, while local platforms might focus on specific industries or niches.

  • Target Clients: Identify your target audience and where they are likely to be found.

    If you are targeting international clients, global platforms will be more suitable.

    If you prefer working with local businesses, choosing a local platform makes sense.

  • Payment Preferences: Consider the method of payment you prefer.

    Global platforms usually offer multiple payment options, including PayPal and wire transfers.

    Local platforms may provide more localized payment solutions that are easier to access.

Pros and cons of working on global platforms


  1. Access to a global client base offering diverse project opportunities.

  2. Higher payment rates due to international demand and competition.

  3. The potential to develop a global professional network and gain exposure.


  1. Stiff competition from freelancers worldwide, requiring exceptional skills and portfolio.

  2. Challenges in communication and managing client expectations due to cultural differences.

  3. Payment delays or issues due to international transactions and different currency systems.

Pros and cons of working on local platforms


  1. Less competition compared to global platforms, increasing the chances of winning projects.

  2. Easier communication and understanding of local clients’ needs and expectations.

  3. Payment in local currency, eliminating complications with international transactions.


  1. Limited project opportunities, especially if the local market is small or saturated.

  2. Lower payment rates compared to global platforms, depending on the regional cost of living.

  3. Limited exposure to an international client base, which may restrict career growth.

Both global and local freelance platforms have their own advantages and drawbacks.

Considering factors like project scope, target clients, and payment preferences can help you make an informed choice.

Whether you opt for a global or local platform, remember to leverage your strengths, continuously improve your skills, and deliver exceptional work to succeed in the freelancing industry.

Read: Succeeding in Freelance Photography: Tips for Nigerians

Success stories of freelancers on both global and local platforms

  1. A graphic designer from Nigeria earned six figures on Upwork in just one year.

  2. A content writer from India became a top-rated freelancer on within six months.

  3. A web developer from the United States received multiple job offers after showcasing his portfolio on Behance.

Case studies of Nigerian freelancers who found success on global platforms

  1. A freelance writer from Nigeria started working on Fiverr and managed to build a sustainable income.

  2. A graphic designer from Nigeria gained international recognition on 99designs and secured long-term clients.

  3. A software developer from Nigeria joined Toptal and started working for high-profile companies.

Case studies of Nigerian freelancers who found success on local platforms

  1. A digital marketer from Nigeria used Nairaland to connect with local businesses and generated substantial revenue.

  2. A photographer from Nigeria collaborated with fashion bloggers and models through Instagram and landed lucrative projects.

  3. A translator from Nigeria utilized to find clients within the country and established a reputable reputation.

Lessons learned from these success stories

  1. Building a strong portfolio and showcasing skills are essential to attract potential clients.

  2. Networking and forming connections with other freelancers can lead to collaborative opportunities.

  3. Delivering high-quality work consistently and maintaining professionalism are key to client satisfaction.

  4. Embracing continuous learning and staying up-to-date with industry trends can contribute to success.

  5. Strategically pricing services and understanding market demand can help freelancers secure more projects.

Read: Freelance Opportunities in Nigeria’s Booming Tech Sector

Tips for freelancers to succeed on both global and local platforms

When it comes to freelancing, whether you are using global or local platforms, there are several tips that can help you succeed.

From building a strong profile and portfolio to developing a niche expertise, here are some strategies to consider:

Building a strong profile and portfolio

  • Highlight your skills and experience: Clearly showcase your areas of expertise and demonstrate your past work.

  • Keep it updated: Regularly update your profile and portfolio to reflect your latest projects and accomplishments.

  • Showcase your best work: Select your strongest pieces to include in your portfolio and provide detailed descriptions.

  • Include client testimonials: Ask satisfied clients to provide testimonials that you can feature on your profile.

Developing a niche expertise

  • Identify your niche: Determine the specific area in which you excel and focus your efforts on becoming an expert in that field.

  • Stay updated: Continuously learn and stay up-to-date with the latest trends and developments in your niche.

  • Showcase your expertise: Demonstrate your knowledge through blog posts, articles, or by speaking at industry events.

  • Network with others in your niche: Connect with like-minded professionals in your industry to expand your network and gain insights.

Marketing and self-promotion strategies

  • Create a professional website: Establish an online presence by building a website that showcases your skills and services.

  • Utilize social media: Promote your work and engage with potential clients through platforms like LinkedIn, Twitter, and Instagram.

  • Offer free resources: Share valuable content, such as e-books or webinars, that highlight your expertise and attract potential clients.

  • Attend industry events: Network with professionals in your field and participate in workshops or conferences to expand your reach.

Client communication and networking tips

  • Respond promptly: Be timely in your responses to client inquiries or requests to show your professionalism and reliability.

  • Provide clear communication: Ensure that you understand the project requirements and expectations, and communicate your progress effectively.

  • Ask for feedback: Regularly check in with clients to seek feedback on your work and improve your future performance.

  • Build a network: Connect with other freelancers, industry professionals, and potential clients to expand your opportunities.

Succeeding as a freelancer on both global and local platforms requires a combination of strategic actions.

By focusing on building a strong profile and portfolio, developing a niche expertise, implementing effective marketing and self-promotion strategies, and prioritizing client communication and networking, you can enhance your chances of success in the freelancing world.


After exploring the topic of global and local freelance sites, it is clear that there are numerous opportunities for freelancers in Nigeria to expand their reach and find more work.

By utilizing both global and local platforms, freelancers can increase their chances of finding high-quality clients and projects.

This chapter discussed the benefits of using global freelance sites like Upwork and highlighted the emergence of local platforms in Nigeria such as NaijaFreelance.

It also emphasized the importance of building a strong online presence and marketing oneself effectively to stand out in the competitive freelance market.

For freelancers, it is encouraged to explore both global and local platforms to maximize their chances of success.

Global sites offer access to a larger pool of clients and a wide range of projects, while local platforms provide a sense of community and potentially more relevant opportunities.

The future of freelance work in Nigeria looks promising.

With the increasing popularity of remote work and the growth of digital platforms, freelancers have more opportunities than ever before.

As the freelance market continues to evolve, it is crucial for freelancers to stay adaptable and continue to improve their skills to thrive in this competitive industry.

Leave a Reply

Your email address will not be published. Required fields are marked *