Wednesday, June 12, 2024
Pitching and Proposals

Mastering Freelance Proposals: Essential Tips for Nigerians

Last Updated on July 21, 2023


In the Nigerian freelance industry, competition is rife and securing clients can be a daunting task. Crafty freelance proposals can help win over clients and secure jobs.

This blog post aims to provide essential tips for Nigerian freelancers looking to improve their proposal writing skills.

Mastering freelance proposals is critical for freelancers to secure jobs, attract new clients, and maintain existing ones. Inexperienced freelancers often make proposal writing a daunting task, leading to losing potential clients.

With the increasing number of Nigerian freelancers and the rise of the gig economy, the competition for jobs has skyrocketed. Freelancers wishing to excel must go beyond the technical skills of their craft and master proposal writing.

Proposals and cover letters are the freelance industry’s first impression, both showcasing a freelancer’s skills, professionalism, and creativity.

Freelancers who learn to write winning proposals enjoy increased success rates in gaining new clients and retaining existing ones.

Generally, mastering freelance proposals is an indispensable skill for Nigerian freelancers who wish to stand out from the sea of competition, land new jobs, and continue building their brand.

Therefore, freelancers must invest time and effort in improving their proposal writing skills, as it is essential to distinguish themselves and secure new business opportunities.

Understanding Freelance Proposals

  • Freelance proposals: These are written documents that freelancers use to pitch their services to clients.

  • Different types of proposals: There are three types of proposals; solicited proposals, unsolicited proposals, and sole-source proposals.

    Solicited proposals are in response to a client’s request for proposal (RFP).

    Unsolicited proposals are sent to clients that haven’t requested for them, while sole-source proposals are sent to a specific client without competition.

  • Purpose of different proposals: Solicited proposals aim to win a contract by meeting the client’s requirements.

    Unsolicited proposals try to convince the client that the freelancer is the best choice, while sole-source proposals seek to maintain or improve an existing relationship with a client.

  • Importance of well-written proposals: A well-written proposal will convince the client that the freelancer is the best choice for the project.

    It also showcases the freelancer’s professionalism and ability to meet the client’s needs.

Types of Proposals and Their Purposes

As a freelancer, writing proposals is a crucial part of pitching your services to potential clients.

Proposals give you the chance to show your clients that you understand their needs and can provide the best solutions to their problems.

Let’s discuss the different types of proposals, their purposes, and why you need to write them well.

There are different types of proposals, and they all serve different purposes. The first type is solicited proposals, which are in response to a client’s request for proposal (RFP).

When a client needs a service, they may send out an RFP to freelancers, requiring them to submit a proposal that outlines their relevant skills and experience.

The purpose of this type of proposal is to show the client that you can meet their requirements and to win the contract.

The second type of proposal is unsolicited proposals. Unlike solicited proposals, unsolicited proposals are sent to clients that haven’t requested them.

They are an effective way for freelancers to showcase their skills and services to potential clients. The purpose of this proposal is to convince the client that the freelancer is the best choice for the job.

The third type of proposal is sole-source proposals. These are proposals that freelancers send to a specific client without competition.

The aim of this proposal is to maintain or improve an existing relationship with a client. The freelancer must prove that they can provide the best solutions to the client’s needs.

Importance of a Well-Written Proposal in Winning Clients

The importance of writing a well-written proposal cannot be overemphasized. A well-written proposal will convince the client that you understand their needs.

A proposal is a reflection of the freelancer’s professionalism and ability to meet the client’s needs.

Here are some of the reasons why you should write well-crafted proposals:

  1. Convinces the client: A good proposal will convince the client that you have the skills, knowledge, and experience necessary to complete the project successfully. It communicates your understanding of the client’s needs and the ability to provide the best solutions.

  2. Builds trust: A well-written proposal builds trust between the freelancer and the client. It shows that you are a reliable and trustworthy professional who understands the client’s needs.

  3. Sets clear expectations: A proposal sets clear expectations and provides an outline of what the freelancer will accomplish. It takes into account the client’s specific requirements and timelines.

  4. Demonstrates professionalism: A well-crafted proposal demonstrates the freelancer’s professionalism and attention to detail. It contains no typos or grammatical errors and shows that the freelancer takes the client seriously.

In essence, proposals are an essential part of the freelance business. Each type of proposal serves a different purpose, and the proposals’ quality is essential to winning clients.

Freelancers must write professional and well-crafted proposals that effectively communicate their expertise and commitment to excellence.

Read: Nigeria’s Gig Economy: Creating Persuasive Freelance Pitches

Components of a Winning Freelance Proposal

A freelance proposal is a vital part of a freelancer’s business. It is a document that outlines the freelancer’s services, the project’s scope, and the terms of the agreement.

It is essential to craft a winning proposal that stands out in the competition. Here are the essential components of a winning freelance proposal:


  • Start your proposal with a professional greeting and introduce yourself.

  • Clearly state the purpose of the proposal and how you are qualified for the project.

  • Show enthusiasm for the project and the opportunity to work with the client.

Scope of Services

  • Clearly define the services you will offer and how you plan on achieving the client’s goals.

  • State the duration of the project and deliverables.

  • Offer options for additional services or incentives for the client to choose from.

Pricing and Payment Plan

  • State the total cost of the project and how you arrived at the price.

  • Offer a breakdown of the fees and the payment plan, including due dates and milestones.

  • Be transparent about any additional costs or fees.

Timeline and Deliverables

  • Outline a realistic timeline for the project, including major milestones and deadlines.

  • State the deliverables and the expectations for each milestone and deadline.

  • Include a plan for revisions and feedback.

Qualifications and Experience

  • Hightlight your relevant qualifications and experience for the project.

  • Provide links to your portfolio and testimonials from previous clients.

  • Include relevant certifications and awards.


  • Create a sense of urgency and encourage the client to take action.

  • Include a clear call-to-action, such as requesting a meeting or signing the contract.

  • Thank the client for considering your proposal and express your enthusiasm.

Tailoring the Proposal to the Client’s Needs

A winning freelance proposal should also be tailored to the client’s needs. Here’s how to do it:

1. Research the Client

  • Learn as much as possible about the client’s business, industry, and target audience.

  • Review the project brief and ask questions to clarify any uncertainties.

  • Understand the client’s goals and how they measure success.

2. Customize the Proposal

  • Use the client’s language and terminology to show that you understand their business.

  • Highlight the aspects of your services that align with the client’s goals.

  • Include case studies or examples that demonstrate your expertise in the client’s industry.

3. Show Flexibility

  • Be open to suggestions and offer options for customisation.

  • Address any concerns or objections the client may have.

  • Listen to the client’s feedback and adjust the proposal accordingly.

Writing Persuasive Proposals

To write a persuasive proposal that stands out to clients, you need to:

1. Focus on the Client’s Needs

  • Emphasise how your services will solve the client’s problems and achieve their goals

  • Show how you understand the client’s business and industry

  • Use their terminology and language in your proposal to connect with them

2. Demonstrate Your Expertise

  • Showcase your past successes and relevant experience

  • Include links to your portfolio and testimonials from previous clients

  • Highlight your certifications, awards, and qualifications

3. Be Clear and Concise

  • Avoid jargon and technical language that may confuse the client

  • Use bullet points and short paragraphs to make the proposal easy to read

  • Avoid unnecessary details and focus on the most important aspects of the project

4. Provide a Strong Call-to-Action

  • Create a sense of urgency and encourage the client to take action

  • Include a clear call-to-action, such as scheduling a meeting or signing the contract

  • Express your enthusiasm for the project and the opportunity to work with the client

By following these components and tips, you can craft a winning freelance proposal that stands out to clients and persuades them to choose you for their project.

Read: Nigerian Freelance World: Proposal Techniques for Success

Mastering Freelance Proposals: Essential Tips for Nigerians

Tips for Nigerian Freelancers

As a Nigerian freelancer, writing a proposal can be a challenging task that requires a lot of effort and time. Here are some specific challenges that Nigerian freelancers face when writing proposals:

  • Lack of clarity in communication: Freelancers in Nigeria sometimes struggle to communicate their services effectively to clients through proposals.

  • Poor understanding of the client’s needs: Writing a proposal that meets the client’s demands can be difficult for Nigerian freelancers, particularly when there is poor communication or a lack of comprehensive information.

  • Limited knowledge of the industry: Nigerian freelancers face unique challenges when writing proposals, given the limited knowledge of the industry they are interested in.

Tips on how to Overcome These Challenges

However, these challenges should not hinder freelancers from writing successful proposals. Here are some tips on how to overcome these challenges:

  • Use clear and concise language: As a Nigerian freelancer, use simple and straightforward language when writing proposals to effectively communicate your services.

  • Take time to research and understand the client’s needs: Nigerian freelancers should take enough time to understand and research what the clients need before embarking on writing a proposal.

  • Learn from industry experts: To avoid limited knowledge of the industry, Nigerians should learn from seasoned professionals in their industry by attending industry conferences, networking events or reading blogs and articles.

Examples of Successful Nigerian Freelancers and Their Proposal Writing Strategies

There are various Nigerian freelancers who have mastered the craft of writing proposals. Here are some successful Nigerian freelancers and their proposal writing strategies:

  • Toyin Onigbanjo: Toyin is a well-known Nigerian food entrepreneur and founder of August Secrets. Her proposal writing strategy is to write simply and directly to the point, while ensuring that the proposal is concise and addresses the client’s needs.

  • Chinonso Emmanuel Asiegbu: Chinonso is a Nigerian freelance writer. He focuses on researching the client’s industry and competitors before writing a proposal. This approach helps him address the client’s issues and stand out from competitors.

  • Uche Eke: Uche is a Nigerian content editor and digital marketer. Her proposal writing strategy involves being highly detailed and addressing all potential questions and objections in the proposal. This approach helps her win clients’ trust and prove her competence in the field.

In a nutshell, Nigerian freelancers face unique challenges when writing proposals. However, with the right approach, these challenges can be overcome.

Nigerian freelancers can learn from industry experts, research client needs, use clear and concise language, and pay attention to detail when writing proposals.

By following these tips and studying successful Nigerian freelancers’ proposal writing strategies, Nigerian freelancers can be confident in writing proposals that will help them land clients and grow their businesses.

Read: Effective Proposals: Winning Strategies for Nigerian Freelancers

Common Mistakes to Avoid

In proposal writing, Nigerian freelancers tend to make common mistakes that can cost them potential clients. Here are the top mistakes and how to avoid them:

1. Not Doing Enough Research

  • Not researching the client’s business or industry thoroughly before writing the proposal.

  • Not understanding the client’s needs, preferences, and pain points.

  • Not researching their competitors or market trends.

Negative consequences:

Proposals that lack a deep understanding of the client’s business can appear generic, poorly thought out, or irrelevant.

They may not resonate with the client or address their specific needs, leading to a rejection.

Tips to avoid this mistake:

Take some time to research the client’s business, industry, challenges, and goals thoroughly.

Use their website, social media, media coverage, and any available information to gain insights.

Understand their target audience, competition, and market trends. Talk to the client if possible to get more information.

2. Focusing on Yourself Instead of the Client

  • Writing a proposal that is too self-promoting and ignores the client’s needs.

  • Not showing how your skills, experience, and expertise can benefit the client directly.

  • Using jargon, technical terms, or acronyms that the client may not understand.

Negative consequences:

Proposals that sound too self-promoting or fail to address the client’s needs can put off clients.

The client wants to know what’s in it for them, not how great you are. Also, using technical jargon can create confusion and mistrust.

Tips to avoid this mistake:

Focus on the client’s needs, problems, and goals. Use a tone that is conversational and empathetic.

Avoid jargon and technical terms, unless they are necessary and explained in layman’s terms. Explain how your skills and experience can benefit the client directly.

3. Not Following Guidelines or Instructions

  • Ignoring or misinterpreting the client’s instructions or guidelines on the proposal structure, format, or requirements.

  • Submitting a proposal that is too long, too short, or not tailored to the client’s needs.

  • Not providing the required documentation or samples.

Negative consequences:

Proposals that don’t follow the client’s guidelines can send the message that you’re not detail-oriented, conscientious, or respectful of their time. This can lead to disqualification or rejection.

Tips to avoid this mistake:

Read the client’s instructions or guidelines carefully and follow them to the letter. If something is unclear, ask for clarification.

Tailor your proposal to the client’s needs, expectations, and preferences. Provide all the required documentation and samples. Avoid using a generic proposal template.

4. Not Providing a Clear Value Proposition

  • Not explaining clearly what makes you unique, valuable, or better than the competition.

  • Not showing how your services or products can solve the client’s needs or improve their business outcomes.

  • Not demonstrating a clear ROI or cost-benefit ratio.

Negative consequences:

Proposals that lack a clear value proposition can fail to convince the client that you’re the best choice for their project. They may choose a competitor who has a clearer value proposition or offers better ROI.

Tips to avoid this mistake:

Clearly state what makes you unique, valuable, and better than the competition. Focus on the benefits of your services or products, not just the features.

Show how your solutions can solve the client’s needs or improve their business outcomes. Provide a clear ROI or cost-benefit ratio that demonstrates the value of your proposal.

5. Neglecting the Visual Appeal and Readability of the Proposal

  • Submitting a proposal that is poorly designed, formatted, or structured.

  • Using long paragraphs, small fonts, or inconsistent formatting.

  • Not using enough visuals, charts, or graphs to illustrate your points.

Negative consequences:

Proposals that are hard to read, look unprofessional, or lack visual interest can fail to engage the client or hold their attention. This can lead to rejection.

Tips to avoid this mistake:

Use a clean, professional design that is consistent with your brand and the client’s. Use clear headings, subheadings, bullet points, and white space to make the proposal easy to skim and digest.

Also, use visuals, charts, or graphs to illustrate your points and break up the text. Use a font size of at least 11 and a readable font type.

By avoiding these common mistakes, Nigerian freelancers can write winning proposals that impress clients, showcase their skills and expertise, and win projects.

Read: Pitching Your Skills Right: The Nigerian Freelancer’s Toolkit


Mastering freelance proposals is essential for Nigerian freelancers who seek to grow their business, stand out from the competition, and win more clients.

By implementing the tips and strategies discussed in this post, you will be able to craft compelling and effective proposals that showcase your skills, experience, and value proposition.

Remember to tailor your proposals to the client’s needs, address their pain points, and demonstrate how you can help them achieve their goals.

Don’t forget to proofread your proposals for errors and clarity, and follow up with clients in a timely and professional manner.

By mastering the art of freelance proposals, you will increase your chances of success as a freelancer and build a reputation as a reliable and skilled professional.

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